All posts tagged: Honest beauty

5 steps to cleaner beauty with Jayn Sterland

Jayn Sterland, number 1 of the ‘The Who’s Who of Natural Beauty’ shares her mission for ‘Honest beauty’ and her simple tips to clean up our beauty routines Jayn Sterland is the managing director of Weleda UK and number 1 of the ‘The Who’s Who of Natural Beauty’ for the second year running. We sit in the show garden of Weleda whilst we talk about Jayn’s mission for cleaning up the beauty industry, eliminating green washing and getting the industry to be socially responsible for what they put on the shelf. You’ve won who’s who in Natural Beauty for the second year running, what does natural beauty mean to you? “Natural beauty for me comes from within. And means being really, really authentic. This is going to sounds really corny but it starts with knowing who you are. It’s nothing to do with the products you put on your skin. It’s the light shining through you. And I think when you know who you are, and you love yourself – the good and the bad …